This Week’s 30-Minute Mentor: Mobile Optimization for Publishers
Last week we launched our new 30-Minute Mentor Webinar series, a program of successive, fast-paced Webinars that time-constrained professionals can more easily accommodate within their busy schedules....
View ArticlePublishers: Are your Mobile Subscribers Seeing the Whole Picture?
One of the hottest topics in the email marketing world is mobile optimization. A recent survey of publishers sponsored by Lyris showed 66% of publishers did not have their emails fully...
View ArticleThis Week’s 30-Minute Mentor and More for Publishers
A couple of weeks ago we launched our new 30-Minute Mentor Webinar series, a program of successive, fast-paced Webinars designed to accommodate time-constrained professionals. We’re focusing on the...
View ArticleThis Week’s Webinar: Audience Messaging Goals for Publishing, Media, and...
Our 30-Minute Mentor series rolls on! As mentioned in previous blogs, we’re focusing a five-part Webinar series around findings from our recent FOLIO survey of publishers. You’ll find information on...
View ArticleBigger Companies Should Take Note of These Great Emails from Startups
This article originally appeared on Marketing Land on October 22, 2014 I’ve been receiving a lot of emails from startups recently and notice they are surprisingly good at email design. So, let’s take...
View ArticleWhat Keeps Digital Publishing Execs up at Night? Conversations from the...
Was it night-time skiing? Or partaking of certain vision-enhancing activities that happen to be legal in Colorado? No! That’s not what’s keeping publishers up at night – it’s the top business...
View ArticleResponsive Email Design Best Practices for a Better Mobile Experience
Looking around a crowded subway, a café, a mall, or pretty much any other public space, you will quickly notice one thing: people using mobile devices. They’re everywhere and have become a permanent...
View ArticleA Publisher’s Guide to Mobile Optimization
This article originally appeared in Target Marketing on March 25, 2015: [Editor’s note: Something to consider while reading this article—Mobile optimization on sites, or landing pages mobile email...
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Finding Secure New Sources of Revenue through Digital Messaging
More so than for most other industries, publishing and media companies have seen their worlds turned upside down by digital disruption. Maintaining control of content and audiences while taking...
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The Age of Mobile Moves from Static to Dynamic
This article originally appeared on CMSWire on May 22, 2015: Have you adapted your marketing automation and email messaging programs for the Age of Mobile yet? If not, it’s time to catch up with the...
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